One of the aspects of planning a video that often gets cut is the pre-production phase. Budgets are tight. The video your company is planning is relatively simple.
Or is it? How do you know?
You’ve come in with a plan and a general idea of what you want your video to be like. When we set up the schedule, you’ll get what you ask for to create the vision you have and what you believe you need. The question is, will the video you’ve envisioned do the job you really need done?
Pre-production services provide your company with professional guidance and understanding of the process beyond what is included in your free consultation. Pre-production covers fundamentals such as helping you develop a budget that will really deliver the finished product that you need, script consultation and writing, storyboarding, scheduling crew and equipment that may go beyond the standard one man camera package, or finding you the right on screen or voiceover talent, if that is what would be best for your end product.
How many people are going to be involved in the approval process before this video can go live? If you’re going to need the approval of a board or committee, how much money would ultimately be saved if the entire creative plan were developed and approved before a single frame were captured?
If your video production is going out to the public, think about the things you don’t know about video production and ask what pre-production services would be right for your project. Proper planning and design up front often saves money in the long run.
